State Street Global Advisors, the asset management arm of State Street Corporation, has today announced its new brand name: State Street Investment Management.
The rebranding highlights what the firm says is a focus on growth and engagement with clients and partners, and a commitment to “product innovation” to create “better outcomes” for investors.
Yie-Hsin Hung, president and CEO of State Street Investment Management, said: “Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritizing partnerships.”
In developing the new brand identity, State Street conducted research and solicited input and feedback from clients and investors around the world.
The update, said the company, puts a stronger focus on the firm’s ‘One State Street’ approach that aims to enhance collaboration across State Street Corporation and expand offerings for the benefit of investors globally.
Founded in 1978 and headquartered in Boston, State Street Investment Management is the fourth-largest asset manager in the world, managing approximately $4.67trn (£3.3trn) in assets.
“To us, the word ‘investment’ is not just about the capital markets,” added Hung. “As a firm, we’re investing in our relationships, investing in innovation and investing in the future.”
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