Thanks to the emergence of a thriving environmental products industry, investing to safeguard the planet no longer means sacrificing returns.
In less than 30 years’ time, the planet will be home to nine billion human beings, a larger proportion of which are likely to be part of the urban middle class. This is certain to put even more pressure on the environment, testing it to breaking point. Investors are increasingly alert to these challenges. Many now recognise that, as stewards of capital, they have a crucial role to play in placing the economy on a more sustainable footing. But for them to become part of the solution, investors need to resolve a paradox. How can they become responsible guardians of the environment and simultaneously secure an attractive return on their investments?