AYU, the global private members’ community for family offices and alternative investment funds, is launching AYU Capital, a matching service connecting funds and founders with family office investors.
The offering allows those seeking investment the ability to understand appetite from the rapidly growing family office market, and to be connected with interested investors.
It enables family offices to access curated deal flow, including introductions to funds and deal opportunities, while remaining anonymous.
Historically, the family office to fund/founder connection has been characterised by inefficiency and floods of unsolicited and unrequited pitches for family offices, leading to unparsable data and frustration.
Funds and founders, conversely, waste significant amounts of time and money trying to find and pitch investors.
AYU Capital and its AI-driven platform, Cupid, matches opportunities and investors, makes introductions and curates meetings that solve this problem.
Close to 500 family offices are already being connected to deal flow.
The Cupid platform accepts submissions from a spectrum of private capital opportunities and alternative funds, including direct investments, hedge funds, venture capital, private equity, private credit, real estate funds and digital assets.
In addition, as family offices increasingly co-invest with one another and raise capital for their own projects, Cupid will provide an environment to facilitate family offices’ own co-investment opportunities.
AYU Capital is launching after a year’s trial, during which family offices representing over $500bn have been connected to deals and opportunities.
The first successful deal matches and transactions have already been made.
Gus Morison, CEO of AYU, said: “This new service has been developed in response to demand from our members for a platform that prioritises the specific needs of family offices.”
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